Conversation as
raw material.

01

Our approach

Our approach

We listen to conversations
and analyze them

We identify trends by listening to social media and we analyze them to support your strategies. Today, more than ever, it is important to understand consumers' reality in order to stay in sync with their expectations and better anticipate their needs.

We create
and stimulate conversations

We bring consumer-centric content to life and stimulate conversations that connect your brand to its audiences. At the same time, with daily social media conversations or activations for high-stake moments, we ensure that anything you produce becomes a prominent topic in the conversation.

A summary of our in-depth research to understand what motivates online conversations.

LET'S DIVE

02

Our jobs

Our jobs

Our activities

We listen to and decrypt millions of conversations about your brand, your consumers, and your products & services in order to:

DETECT TRENDS & PATTERNS

DETECT TRENDS & PATTERNS

Where, when, and how do audiences express themselves about your category and your focus areas?
We identify the trends (dominant or emerging topics of interest), motivations, uses, and attitudes that drive your audiences.
We anticipate the expectations, requirements, and prospects of the future to help you design the best marketing and communication strategies.

  • Category audit, Category perspectives, Category mapping, Category evolution, Category trends, Topic scan, Trending talks, Trend tracking.

DETECT TRENDS & PATTERNS

EXPLORE BRAND PERCEPTIONS

EXPLORE BRAND PERCEPTIONS

What is your brand image on digital & social networks?
We decipher the motivations, confidence levels and satisfaction/dissatisfaction related to your brand’s products/services.

Then, we compare them to competing brands and follow their evolution over time, assessing their consistency with your positioning.

  • Brand scan, Brand audit, Branded mentions, Brand pulse.

EXPLORE BRAND PERCEPTIONS

IDENTIFY TERRITORIES & POSITIONING

IDENTIFY TERRITORIES & POSITIONING

How can you stand out?
We match trends and expectations of your audiences with perceptions of your brand, combined with its DNA and its pillars.
We identify opportunities to strengthen your brand attributes as well as brand, communication, and expression territories.
The same applies to social media positioning, editorial approaches, and pre-emptive communication angles in order to stand out and gain legitimacy in your field.

  • Brand platform, Social media strategy, Social voice, Advocacy strategy, Positioning workshop.

IDENTIFY TERRITORIES & POSITIONING

IDENTIFY TRIBES & INFLUENCERS

IDENTIFY TRIBES & INFLUENCERS

Where and who are your target audiences on digital & social networks?

What are their behaviors and topics of interest?

Who are the right influencers for you and how do you associate them with your brand?

We identify the people and influencers who follow you, interact with your content, and express themselves on topics that are related to you.

We decipher their interests, their mentors, their influences, and their habits on digital & social networks.

We qualify them and map them into communities of interest or affinity tribes.

  • Tribe scan, Clusters scan, Audience mapping, Influencers scan, Influence strategy.

IDENTIFY TRIBES & INFLUENCERS

LEAD ONLINE COMMUNITIES

LEAD ONLINE COMMUNITIES

How can you get your target audiences involved in your focus areas?

How can you interact with your target audiences in real time?

We design and build (through member recruitment) communities that we lead online within a collaborative platform: Workplace by Facebook.

We create a strong connection with the members, by proposing content, answering their questions, testing ideas, questioning them, creating discussion, exchanging ideas, etc.

This exclusive and privileged relationship with your target audiences allows you to continuously identify their needs and expectations, to co-create new concepts/products/services with them, and to build together a plan, campaign, or experiences.

  • Social communities / Private Workplace communities: design, development, recruiting members, moderating conversations.

LEAD ONLINE COMMUNITIES

CREATE SOCIAL & DIGITAL CONTENT

CREATE SOCIAL & DIGITAL CONTENT

How can you talk to your target audiences?

How can you create conversations with your target audiences?

Based on information from listening to and analyzing conversations, and along with continuous monitoring of spaces where you express yourself, we develop content and activations that will speak to each of your target audiences.

We take inspiration from their behavior, respond to their posts, and answer their questions/comments to create a dialogue that brings you closer to them.

  • Community management, Hotline social media, On-call community management, Social media training, Social media playbook, Social media guidelines, Conversational guidelines, Expression guidelines, Social media strategy, Paid social media strategy, SMA strategy, Social room: design - development - moderation, Production of social media content: video - motion design - gif - infographic - dataviz - carousel posts - slideshow - canvas - survey - quiz - live, Editorial programming: Editorial roadmap - Editorial calendar, Activations, Activation workshop.

CREATE SOCIAL & DIGITAL CONTENT

DEVELOPING STRATEGIES & CAMPAIGNS

DEVELOPING STRATEGIES & CAMPAIGNS

How can you communicate with your target audiences?

Using all the lessons learned from listening to and analyzing conversations, we define digital communication strategies and roll out the resulting campaigns: production, publication, media coverage, hosting, reporting, etc.

By doing so, we implement and coordinate content strategies tailored to your brand and target audiences.

  • Digital strategy, Digital activations, Digital campaigns.

DEVELOPING STRATEGIES & CAMPAIGNS

MEASURE PERFORMANCE

MEASURE PERFORMANCE

What is the impact of your actions on digital and social networks?

We decipher feelings, opinions, perceptions, motivations, reasons for satisfaction/dissatisfaction, and confidence levels following campaigns (brand/product launch, awareness-raising, reputation).

We compare them with your brand attributes to measure their effectiveness and improve your next actions.

We identify response opportunities and develop messages that are even more relevant.

  • Performance reports, Campaign tracking, Launch tracking.

MEASURE PERFORMANCE

MANAGE E-REPUTATION & CRISES

MANAGE E-REPUTATION & CRISES

How do audiences express themselves about you?

What weak signals could impact you in the short, medium, or long term?

We follow all conversations that concern you and identify the key elements of your e-reputation as well as the potential risks.

We alert you and react as quickly as possible in the event of a crisis. Then, we deal with potentially harmful themes before they turn into a problematic situation.

 

  • E-reputation monitoring/follow-up, Alerts, Crisis management, Crisis monitoring, On-call e-reputation monitoring/follow-up, On-call crisis monitoring.

MANAGE E-REPUTATION & CRISES

03

Our clientsOur clients

Our clients

OUR SOLUTIONS